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Gloria Bohan founded Omega
World Travel in Fredericksburg, Virginia, in 1972, and since that
time has transformed her one person office into a travel agency with
sales revenues in excess of $1 billion a year, approximately 200 company-owned
offices and more than 1,000 employees worldwide. Omega is ranked the
second largest privately-owned travel agency in the United States
by Business Travel News (June, 2008) and is on Travel Weekly’s
2008 Power List of the top U.S. travel agencies.
Omega is the largest travel agency founded by, operated by and majority-owned
by a woman. |
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THE BEGINNING
As a start-up business, Gloria knew that she had to seek out underserved
markets. Wherever a customer expressed a need, she was ready to fill it.
When clients asked her to provide service to new locations, she did. Within
ten years, Gloria owned 15 travel offices. As she expanded beyond her
initial small-town location, Gloria realized that the travel business
was different from town to town and that no two customers were the same.
She and her staff became aware of regional nuances and customized Omega
Travel’s solutions to meet local business
needs.”
Gloria is very much a hands-on owner; Gloria manages the day-to-day operations
including strategic partnerships, e-commerce execution, and the long-term
direction of the organization.
AN INNOVATIVE, TREND-SETTING COMPANY
Omega World Travel, considered in the travel industry as an innovative,
trend-setting company, is now headquartered in Fairfax, Virginia. Ms.
Bohan, a hands-on owner, has continually diversified Omega, which now
serves every major area of corporate, leisure and government travel. Omega’s
full service, on-site corporate and on-site government offices are located
in cities throughout the United States and abroad in the United Kingdom;
Okinawa, Japan; Guam; Kuwait; and Bahrain.
In addition to its smaller, local offices, Omega has augmented its service
locations with high-touch, high-tech customer service centers in select
areas of the U.S. that provide the highest quality reservation services
to Omega customers 24 hours a day.
Omega has been at the forefront of travel services on the Internet and
in late 1997 launched Cruise.com which has since become one of the Internet’s
largest cruise sellers. Most recently, Cruise.com was honored as the 2008
Agency of the Year by Vacation.com, receiving the Chairman’s Award
for the highest preferred supplier sales.
EDUCATION AND INCENTIVES ARE A MUST
For her staff, Ms. Bohan has established in-depth training programs, incentives,
and bonus programs. She points out; “Education and incentives are
a must for keeping service and motivation high. My goal is to make every
employee think like a salesperson and have them offer clients the best
deal and to be totally responsive to their needs.” Ms. Bohan says
that working with people and building a successful workforce has been
the real satisfaction for her. “You have to love what you’re
doing and reach out to others to achieve success and happiness.”
SUCCESS
Gloria Bohan has been recognized many times over for her business achievements.
In 2004, she was recipient of the American Society of Travel Agents’
(ASTA) prestigious Travel Agent of the Year Award. The distinction acknowledges
her great contribution to the travel industry and her outstanding influence
and professional activity to advance the status of travel agents. Also
in 2004, she received a “Businesswoman of the Year” award
from Office Depot. In 2003 she was presented an Entrepreneurial Visionary
Award from the Women’s Business Center in recognition of outstanding
women of extraordinary accomplishments.
Ms. Bohan also has received the Entrepreneur of the Year Award in April
2000 from the Business Women’s Network and the National Foundation
for Women Legislators for her success in growing a business that is known
worldwide.
RANKED ONE OF THE TOP 500 WOMEN-OWNED BUSINESSES IN THE UNITED
STATES
In addition, Omega World Travel is ranked one of the Top 500 Women-Owned
Businesses in the United States by Working Woman magazine (June 2001)
and Gloria Bohan has also been named one of the 100 Most Powerful Women
in Travel by Travel Agent magazine (August 26, 2002). In the past, Ms.
Bohan has been named one of the 25 Most Influential Leaders in the Travel
Industry by the travel trade publication Tour and Travel News and one
of the Most Powerful Women in Washington by Washingtonian Magazine. She
was also named Woman of the Year by The Network of Entrepreneurial Women.
In 2005, Enterprising Women Magazine inducted Gloria Bohan into the Enterprising
Women Hall of Fame, recognizing Ms. Bohan for her outstanding lifetime
accomplishments and the significant contributions she has made to advance
the growth and development of women-owned enterprises.
DiversityBusiness.com (formerly Div2000.com) honored Ms. Bohan for her
diversity initiatives at the annual Multicultural Business Ceremony and
Forum in 2003, and more recently in 2005, recognizing Omega World Travel
as the number one Top Diversity Owned Businesses in the U.S. She has received
this award repeatedly, in 2002, 2004, 2005 and 2006. In 2007, Gloria Bohan
received the BRAVO! Women Business Achievement Award from Washington SmartCEO
and TiE-DC in recognition of her success and achievements as a business
woman, an executive and entrepreneur in the Washington, DC area.
GIVING BACK
Omega World Travel (Omega) sent a team of agents to New Orleans on to
volunteer for Habitat for Humanity International and New Orleans Area
Habitat for Humanity. More than 30 agents and managers from company offices
throughout the U.S. will be working with the Musicians’ Village,
a project conceived by Harry Connick, Jr. and Branford Marsalis, to provide
Habitat-constructed homes for displaced New Orleans musicians. Omega,
a woman-owned business, hopes its efforts will put New Orleans one step
closer to reviving its tourism industry. Before Hurricane Katrina struck,
the southern Gulf city was considered one of the top destinations not
only for those seeking the ultimate experience in southern hospitality,
food and music but also for business travelers attending conferences and
conventions.
Omega President & CEO Gloria Bohan said Omega has a long history of
booking leisure and business meetings in the region. “Before Katrina,
New Orleans was at the top of the list of sites for meetings and incentives
business. We’re trying to help restore that aspect of tourism in
any way we can. Working with Habitat for Humanity is a good start.”
Ms. Bohan has visited New Orleans many times both for business and leisure.
“It’s always been a unique destination. It’s a truly
exciting place where diversity thrives — in the people, the food,
the music, in everything.
Ms. Bohan currently is serving on the board of the Fairfax County Education
Foundation as well as the Enterprising Women Magazine Advisory Board.
She has been a member of the Grant Thornton Business Owner’s Council
and has served on the Board of Directors for The American Business Conference,
The Greater Washington Board of Trade, The Virginia Chamber of Commerce,
and The Virginia Foundation for Independent Colleges. She was a founder
of The Society of Government Travel Professionals (“SGTP”)
and served as president from 1986-87. Ms. Bohan is a co-founder of Space
Adventures, the company instrumental in sending the first tourists into
space, and a board member of Zero Gravity, a space entertainment and tourism
company specializing in weightless flights. She is a member of The National
Association of Women Business Owners, Women Presidents’ Organization
and The American Society of Travel Agents. Omega is certified as a womanowned
business by the Women’s Business Enterprise National Council (“WBENC”).
EDUCATION
A graduate of Marymount Manhattan College in New York where she serves
as a Trustee, Ms. Bohan started her career as a teacher in the New York
City Public School System and later worked at Forbes Magazine. She received
Doctor of Laws, honoris causa, from Marymount Manhattan College in 2003
for her vision of service to the public, her skills in organizing a successful
enterprise, her commitment to the advancement of women, and fidelity to
the values and ideals of liberal education. Ms. Bohan is active in various
organizations and groups including the International Brain Research Foundation,
the Race for the Cure, Suited for Change, The Leukemia & Lymphoma
Society and the Salvation Army, to name a few. Interestingly enough, Gloria
became enamored with the travel business as a result of her honeymoon
cruise aboard the Queen Elizabeth 2.
JULY/AUGUST 2008 | WOMEN MAGAZINE | |